Back when soft bait first started to be produced, there was a massive focus on worms and grubs, which were normally used for catching bass. This changed when larger soft baits, such as shads, were created. These are designed for catching larger species, such as pike and muskie.

As people were used to using smaller soft baits, they revelled at the chance to catch larger species of fish. This is why we have a large range of shads on offer that are able to cater to a variety of situations.

Some of the soft bait shads that we have on offer are extremely detailed. They have been made so that they look identical to a real life shad, and the material is so soft that for a fish, it will seem real.

In a lot of the shad soft baits we have on offer, the tails have been specially designed to increase the chance of you catching a fish’s attention. A ribbed tail makes the soft bait appear like a traditional shad.

More often than not, the tail will designed to allow for good flexibility and extra movement. This allows you to move your rod in a certain fashion to make the fish think that the bait is alive. A moving tail is more likely to catch the attention of a fish that is simply going by, and not particularly paying attention to the bait.